Numbers Don’t Lie — But They Don’t Tell the Whole Story

  • JBR
  • October 21, 2025

When I first started winding pickups, I didn’t own a lab or fancy testing gear.All ...

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The Pickups That Got Me a JUNO Nomination

  • JBR
  • August 13, 2025

In 2014, my album My Guitar’s My Only Friend was nominated for a JUNO Award.Every ...

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The Secret to Killer Tone? It’s Not Your Amp or Pedals.

  • JBR
  • August 3, 2025

What Is a Pickup? Why the Heart of Your Tone Deserves More Respect Guitarists obsess ...

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You’ve Never Heard Boutique Tone Like This: Why BTone Is Built Different

  • JBR
  • July 22, 2025

The endless chase for perfect tone doesn’t happen by accident. It takes decades of listening, ...

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