Why BTone?

BTone wasn’t born in a boardroom or backed by big money. It grew from more than 40 years of playing, touring, recording, and chasing better guitar tone.

Every pickup reflects lessons learned on stage, in the studio, and at the workbench. Hand-built one at a time in Maple Ridge, BC, they’re designed to respond to your hands—not impress on a spec sheet.

Why I Built BTone

BUILT BY HAND • TESTED BY EAR • TRUSTED BY PLAYERS

       
 5.0
 5.0
 Top Rated Service 
   Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
 
 
 
 
 
   
 
 
      Posted on Google  
   
   Charlie Knowles 
 15 days ago
 
 
 Trustindex verifies that the original source of the review is Google. When my beloved 1966 Hofner bass pick up went dead, I sent it to James after a few very interesting phone conversations. He quickly discovered a broken wire and a simple fix, and sent it back quickly with only a nominal charge. Thanks James!
  
 
     Posted on Google  
   
   Corey Lavigne 
 41 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +0
I did have a very good experience With Btone pick ups . Firstly, the pick ups I bought were nicely priced and they sound great in my Strat ,  well balanced with excellent vintage tone . A big thanks to JAMES at B Tone 👍
  
 
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   Kelly Dell 
 71 days ago
 
 
 Trustindex verifies that the original source of the review is Google. These pups Snarl! Thanks Buddy!
  
 
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   nicola parente 
 91 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Big thanks to James at BTone Pickups! He installed a new pickup in my guitar and did an amazing job. The guitar sounds better than ever, and James was great to deal with throughout the whole process he was friendly, knowledgeable and clearly passionate about guitars and tone. If you’re thinking about upgrading your pickups, I wouldn’t hesitate to recommend BTone Pickups. Outstanding service and excellent results.
  
 
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   Sean Leask 
 93 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +1
I recently had a set of BTone pickups installed by James in one of my P-basses and let me tell you, these things sing! As a very dynamic player (some say ham-fisted), I look for gear that emphasizes all the little clicks and pops of my calloused fingertips on the strings (generally well aged). These pickups deliver on every level and have a prominent, honk in the mid range that I love. That paired with a bigger, rounder bottom end is the recipe for tone. Don’t just trust me, James or anyone else. Trust your ears!
  
 
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   Alvaro Rojas 
 105 days ago
 
 
 Trustindex verifies that the original source of the review is Google. James helped me out with a very unique pickup related problem. Highly recommended for all your pickup needs - this man has skills!!
  
 
     Posted on Google  
   
   Matthew Gray 
 129 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Easily my best experience buying pickups. He wound them for me to spec, and cut custom coloured bobbins. But the really impressive part was when I plugged in and heard them. I bought the pair of hum buckers for a guitar I was getting ready to sell. I had pulled out the factory pickups and used them in a different instruments, because I loved the sound of them. But when I put in the BTone pickups, the guitar I was going to sell now sounded too good to sell! I highly recommend BTone.
  
 
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   Anthony Anderson 
 164 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +0
I had always planned on switching out the pickups in my Mexican strat.  But after seeing James Buddy Rogers play And hearing the tone coming out of his Strat, I knew I had to find out what pickups he was using. Well, now that I have his  handmade B10  pickups installed, I can’t believe the transformation in my tone, in all 5 switch positions! It’s that classic Strat tone I’ve been striving to hear in my guitar for years. I couldn’t be happier! I highly recommend BTone pickups! James took the time to go through with me what pickups would  best suit  my needs. He’s extremely knowledgable and has a variety of pickups for every tone you could desire! Definitely check them out.
  
 
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   Joe Brooman 
 187 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I was gifted a set of strat pickups from my good buddy Hatzic Steve, and knew I had to get it right as I knew what I was looking for, just needed to find the right ones. Through getting in touch with Btone pickups and explaining to James what I was looking for, he recommended I try the B10s. I encourage any Strat player to give these a shot. Wow! I was apprehensive at first about them having a lower DC resistance rating that they wouldn’t have the guts, but I couldn’t have been more wrong. They scream when you want them too, with amazing sustain, but also clean right up, super bright and glassy, and a surprising amount of sweetness! They really cover the whole spectrum for me at least, a blues and country player. I didn’t want to review right away until I’ve played it on stage a couple of times but this guitar looks to be my number one for most gigs moving forward. Absolutely love the B10s! I’ll be 100% going with Btone again in the future.
  
 
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   Ken Mckinnon 
 214 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +1
Recently installed B-Tone "juiced" pickups into my reissue '51 Nocaster. The pickup are much improved over the stock pickups. Sound guys notice the even tonal response and reduced 2K hertz spike. This is now my #1 guitar. Thanks B-Tone!

Why i built btone?

Watch the story

”

"BTone is built around the player—not trends, hype, or mass production. Every pickup reflects what I've learned on stage, in the studio, and at the workbench."

- james buddy rogers

BTone Lifetime Warranty - Guitar Pickups

BUILT TO LAST. BACKED FOR LIFE.

Every BTone pickup is built to be played for years—not just admired in a guitar case. That's why every pickup is backed by a lifetime warranty, with no fine print or complicated process. Just dependable craftsmanship and support from the person who built it.

read the warranty

INSIDE A BTONE PICKUP

Every BTone pickup is built one at a time in Maple Ridge, BC. From the flatwork and magnets to the winding pattern and final testing, every step contributes to the pickup's feel, response, and tone.

Watch how a BTone Strat pickup is built from start to finish.

Real Tone. Real Trust.

BTone pickups aren't built for display cases—they're built to be played. Hear them in clubs, studios, rehearsals, and on stages in the hands of players chasing feel, response, and great tone.

FIND YOUR PICKUP

FOLLOW THE JOURNEY

See new pickup content, tone tips, shop updates, and player demos every week.