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Tone isn’t found — it’s wound.
WHY
btONE?
BUILT BY HAND TESTED BY EAR TRUSTED BY PLAYERS
BUILT BY A PLAYER!
BTone pickups are wound by James Buddy Rogers — a touring, recording, and JUNO-nominated blues artist who’s spent decades chasing perfect tone.
Every pickup comes from experience on stage and in the studio — not from a production line.
TONE VAULT
An exclusive program for original BTone owners that lets you swap your pickups if your sound or style changes — no need to start over or buy a whole new set.
“
For me, the Tone Vault represents what BTone stands for—supporting players for life. Your tone won’t stay the same forever, and you shouldn’t feel stuck with one sound. This program gives you the freedom to explore, adapt, and stay inspired.
James Buddy Rogers
Built to Last, Backed for Life
Your pickups are the heart of your sound. They deserve protection.
That’s why every BTone pickup is backed by a Lifetime Warranty — no forms, no fine print. Just honest tone and lasting quality.
Hand-Wound Craftsmanship
Each pickup is individually hand-wound using premium materials, precision-tested, and tuned for musical response.
No two coils are identical — and that’s what gives BTone its character. You’ll hear it in the attack, feel it in the sustain, and trust it every time you plug in.
FOLLOW US FOR MORE
Real Tone. Real Trust.
There’s no marketing gimmick here — just tone that speaks for itself.
BTone is for players who care about feel, response, and authenticity.
If you can hear the difference, you’ll know why BTone exists.