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Why BTone?
BTone wasn’t born in a boardroom or backed by big money. It grew from more than 40 years of playing, touring, recording, and chasing better guitar tone.
Every pickup reflects lessons learned on stage, in the studio, and at the workbench. Hand-built one at a time in Maple Ridge, BC, they’re designed to respond to your hands—not impress on a spec sheet.
BUILT BY HAND • TESTED BY EAR • TRUSTED BY PLAYERS
Why i built btone?
BTone wasn’t born in a boardroom or backed by big money. It grew from more than 40 years of playing, touring, recording, and chasing better guitar tone.
Every pickup reflects lessons learned on stage, in the studio, and at the workbench. Hand-built one at a time in Maple Ridge, BC, they’re designed to respond to your hands—not impress on a spec sheet.
Watch the story
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"BTone is built around the player—not trends, hype, or mass production. Every pickup reflects what I've learned on stage, in the studio, and at the workbench."
- james buddy rogers
BUILT TO LAST. BACKED FOR LIFE.
Every BTone pickup is built to be played for years—not just admired in a guitar case. That's why every pickup is backed by a lifetime warranty, with no fine print or complicated process. Just dependable craftsmanship and support from the person who built it.
INSIDE A BTONE PICKUP
Every BTone pickup is built one at a time in Maple Ridge, BC. From the flatwork and magnets to the winding pattern and final testing, every step contributes to the pickup's feel, response, and tone.
Watch how a BTone Strat pickup is built from start to finish.
Real Tone. Real Trust.
BTone pickups aren't built for display cases—they're built to be played. Hear them in clubs, studios, rehearsals, and on stages in the hands of players chasing feel, response, and great tone.