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Tone isn't found,

it's wound.

Built on 40 years of real playing and winding experience, BTone delivers boutique-quality pickups made for serious players. Every coil is hand-wound with precision, consistency, and an uncompromising focus on tone. No hype. No shortcuts. Just gear you can trust on stage and in the studio.

 TONE VAULT
LIFETIME WARRANTY
BTone Guitar Pickups
Neil Higgins B43 Juiced Guitar Pickups

Tone isn't found,

it's wound.

40 years of real experience, hand-wound for players who expect the best.

 TONE VAULT
LIFETIME WARRANTY
BTone Guitar Pickups
Neil Higgins B43 Juiced Guitar Pickups

trusted by players, backed for life

Why BTone?

  • BUILT BY A PLAYER, FOR PLAYERS

    Created by James Buddy Rogers — a seasoned guitarist with 40 years chasing tone on stages, in studios, and across the map. This isn’t theory — it’s real-world tone, earned and refined.
  • NO FLUFF, JUST TONE

    Carefully matched magnets, vintage-spec wire, and proven components. No hype, no shortcuts — just the stuff that sounds great, feels right, and works hard under real hands.
  • PICKUPS PLAYERS can TRUST

    James spent decades shaping tone. Now you don’t have to. If it doesn’t meet his personal standards — tested, trusted, and gig-ready — it doesn’t make the cut. These are pickups made to earn their place.
  • Built in North America

    Every BTone pickup is handwound with premium components and real-player standards. No shortcuts — just stage-ready tone that speaks for itself.
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Hear the tone live!

BTone pickups weren’t cooked up in a lab — they were forged on stage. From smoky bars to European festivals, these tones have been road-tested for decades. No guesswork. No theory. Just real tone, proven in the wild.

Watch the clips below — the same pickups we build for you, doing what they do best.

Own the tone

Premium. Boutique. Hand-wound.

”

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Listen onSpotify
James Buddy Rogers, Russell Jackson, BB King
BTone Pickup Winder

Our Mission

BTone is about keeping real tone alive — honest gear for players who care about sound, not hype. It wasn’t born in a boardroom or backed by big money. It came from years on the road: chasing feel, breaking strings, tweaking gear between sets, and learning what matters when you’re plugged in.

James Buddy Rogers built BTone the same way he built his music career — one gig, one song, one connection at a time. These pickups carry that legacy. They’re not made to impress on spec sheets — they’re made to respond in your hands, whether you’re holding back or going full tilt.

If you’re chasing tone with feel and soul, welcome to BTone.

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