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Tone isn't found,

it's wound.

Built on 40 years of real playing and winding experience.

5.0 on Google · Trusted by real players · Lifetime Warranty

 TONE VAULT
SHOP PICKUPS

Tone isn't found,

it's wound.

Built on 40 years of real playing and winding experience, BTone delivers boutique-quality pickups made for serious players. Every coil is hand-wound with precision, consistency, and an uncompromising focus on tone. No hype. No shortcuts. Just gear you can trust on stage and in the studio.

5.0 on Google · Trusted by real players · Lifetime Warranty

 TONE VAULT
SHOP PICKUPS

wound for players. backed for life.

Why BTone?

  • BUILT BY A PLAYER, FOR PLAYERS

    Created by James “Buddy” Rogers — a working guitarist with decades spent chasing tone on stage and in the studio. These pickups aren’t designed in theory — they’re shaped by real playing, real gigs, and real feedback.
  • NO FLUFF, JUST TONE

    Carefully matched magnets, vintage-spec wire, and proven components. No hype, no shortcuts — just pickups that sound right, feel right, and respond the way players expect.
  • PICKUPS PLAYERS can TRUST

    Every BTone pickup is tested, trusted, and gig-ready. If it doesn’t meet James’ personal standards, it doesn’t make the cut. These are pickups designed to earn their place in your guitar or bass.
  • hand-wound in canada

    BTone pickups are hand-wound using premium components and real-world player standards. Built with care, consistency, and tone that holds up under real hands — not mass-market production.
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HEAR THE TONE — NO FILTERS

BTone pickups aren’t voiced in theory — they’re shaped by real playing, real gigs, and real feedback. These clips feature the same pickups we build, doing what they’re meant to do in real-world settings.

Listen below to hear how BTone pickups respond, cut, and feel in the hands of working players.

BUILT TO LAST. BACKED FOR LIFE.

Built for real playing — on stage, in the studio, and for the long haul.

lifetime warranty
James Buddy Rogers, Russell Jackson, BB King
BTone Pickup Winder

Our Mission

BTone exists to keep real tone alive — honest gear for players who care about sound, not hype. It wasn’t born in a boardroom or backed by big money. It came from years on the road: chasing feel, breaking strings, tweaking gear between sets, and learning what actually matters when you’re plugged in. These pickups aren’t built to impress on spec sheets — they’re built to respond in your hands, whether you’re holding back or going full tilt.

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Tone insights, pickup updates, and real-world gear knowledge — straight from the shop.