Tone isn't found,

IT'S WOUND.

Built by award-winning guitarist James Buddy Rogers after more than 40 years of chasing tone and over 30 years of hand-winding pickups.

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5.0
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40 YEARS PLAYING. 30+ YEARS WINDING.

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Charlie Knowles profile picture
Charlie Knowles
61 days ago
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When my beloved 1966 Hofner bass pick up went dead, I sent it to James after a few very interesting phone conversations. He quickly discovered a broken wire and a simple fix, and sent it back quickly with only a nominal charge. Thanks James!
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Corey Lavigne profile picture
Corey Lavigne
87 days ago
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+0
I did have a very good experience With Btone pick ups . Firstly, the pick ups I bought were nicely priced and they sound great in my Strat , well balanced with excellent vintage tone . A big thanks to JAMES at B Tone 👍
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Kelly Dell profile picture
Kelly Dell
117 days ago
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These pups Snarl! Thanks Buddy!
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nicola parente profile picture
nicola parente
138 days ago
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Big thanks to James at BTone Pickups! He installed a new pickup in my guitar and did an amazing job. The guitar sounds better than ever, and James was great to deal with throughout the whole process he was friendly, knowledgeable and clearly passionate about guitars and tone. If you’re thinking about upgrading your pickups, I wouldn’t hesitate to recommend BTone Pickups. Outstanding service and excellent results.
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Sean Leask profile picture
Sean Leask
139 days ago
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+1
I recently had a set of BTone pickups installed by James in one of my P-basses and let me tell you, these things sing! As a very dynamic player (some say ham-fisted), I look for gear that emphasizes all the little clicks and pops of my calloused fingertips on the strings (generally well aged). These pickups deliver on every level and have a prominent, honk in the mid range that I love. That paired with a bigger, rounder bottom end is the recipe for tone. Don’t just trust me, James or anyone else. Trust your ears!
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Alvaro Rojas profile picture
Alvaro Rojas
151 days ago
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James helped me out with a very unique pickup related problem. Highly recommended for all your pickup needs - this man has skills!!
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Matthew Gray profile picture
Matthew Gray
175 days ago
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Easily my best experience buying pickups. He wound them for me to spec, and cut custom coloured bobbins. But the really impressive part was when I plugged in and heard them. I bought the pair of hum buckers for a guitar I was getting ready to sell. I had pulled out the factory pickups and used them in a different instruments, because I loved the sound of them. But when I put in the BTone pickups, the guitar I was going to sell now sounded too good to sell! I highly recommend BTone.
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Anthony Anderson profile picture
Anthony Anderson
210 days ago
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+0
I had always planned on switching out the pickups in my Mexican strat. But after seeing James Buddy Rogers play And hearing the tone coming out of his Strat, I knew I had to find out what pickups he was using. Well, now that I have his handmade B10 pickups installed, I can’t believe the transformation in my tone, in all 5 switch positions! It’s that classic Strat tone I’ve been striving to hear in my guitar for years. I couldn’t be happier! I highly recommend BTone pickups! James took the time to go through with me what pickups would best suit my needs. He’s extremely knowledgable and has a variety of pickups for every tone you could desire! Definitely check them out.
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Joe Brooman profile picture
Joe Brooman
233 days ago
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I was gifted a set of strat pickups from my good buddy Hatzic Steve, and knew I had to get it right as I knew what I was looking for, just needed to find the right ones. Through getting in touch with Btone pickups and explaining to James what I was looking for, he recommended I try the B10s. I encourage any Strat player to give these a shot. Wow! I was apprehensive at first about them having a lower DC resistance rating that they wouldn’t have the guts, but I couldn’t have been more wrong. They scream when you want them too, with amazing sustain, but also clean right up, super bright and glassy, and a surprising amount of sweetness! They really cover the whole spectrum for me at least, a blues and country player. I didn’t want to review right away until I’ve played it on stage a couple of times but this guitar looks to be my number one for most gigs moving forward. Absolutely love the B10s! I’ll be 100% going with Btone again in the future.
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Ken Mckinnon profile picture
Ken Mckinnon
260 days ago
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+1
Recently installed B-Tone "juiced" pickups into my reissue '51 Nocaster. The pickup are much improved over the stock pickups. Sound guys notice the even tonal response and reduced 2K hertz spike. This is now my #1 guitar. Thanks B-Tone!

Why BTone?

  • BUILT by a working Guitar Player

    Crafted by award-winning guitarist James Buddy Rogers after more than 40 years of playing and over 30 years of hand-winding pickups. Every BTone pickup is shaped by real stages, real studios, and decades spent chasing better guitar tone.
  • dESIGNED AROUND FEEL

    Great pickups don't just change your sound—they change how your guitar responds. BTone pickups are voiced for touch, dynamics, and the connection between you and your instrument.
  • haNDCRAFTED ONE AT A TIME

    Every pickup is hand-wound, assembled, tested, and inspected in Maple Ridge, BC. Nothing leaves my workshop until it meets the same standards I'd expect in my own guitar.
  • hELPING YOU FIND YOUR TONE

    There isn't one pickup that's right for everyone. I'll help you choose the pickup that fits your guitar, your playing style, and the tone you're chasing.



HEAR btone in real hands

Real players. Real gigs. Real BTone pickups.

find your pickup

Handcrafted pickups for Strat, Tele, Humbuckers, P90s and Bass.

  • BTone Humbucker Guitar Pickups

    B43H Juiced

    USD 175.00 USD 350.00Price range: USD 175.00 through USD 350.00
    Select options This product has multiple variants. The options may be chosen on the product page
  • BTone P-Bass Guitar Pickup. B61P Honk

    B61P Honk

    USD 160.00
    Select options This product has multiple variants. The options may be chosen on the product page
  • Telecaster Guitar Pickups. BTone Company

    B94T Classic

    USD 120.00 USD 250.00Price range: USD 120.00 through USD 250.00
    Select options This product has multiple variants. The options may be chosen on the product page
  • PAF Humbucker Guitar Pickup

    B94H Classic

    USD 175.00 USD 350.00Price range: USD 175.00 through USD 350.00
    Select options This product has multiple variants. The options may be chosen on the product page

HANDCRAFTED. BUILT TO LAST.

Built for the stage, the studio, and years of playing.

James Buddy Rogers, Russell Jackson, BB King
BTone Pickup Winder

WHY I BUILT BTONE

BTone wasn't created in a boardroom or backed by investors. It started after decades of playing clubs, festivals, recording studios, and chasing the kind of guitar tone I could hear in my head but couldn't always find.

After years of experimenting with pickups, magnets, winding patterns, and countless hours on stage, I realized the best pickups aren't the ones with the biggest numbers on a spec sheet—they're the ones that make you want to keep playing.

Today, every BTone pickup is still hand-built one at a time in Maple Ridge, BC, with the same goal that started it all: helping guitar players spend less time fighting their gear and more time enjoying their instrument.

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