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Tone isn't found,

IT'S WOUND.

Built on 40 years of real playing and winding experience.

 TONE VAULT
SHOP PICKUPS

Tone isn't found,

IT'S WOUND.

Crafted in Canada by working guitarist James “Buddy” Rogers — with 40 years of playing experience and 32 years of pickup winding. BTone pickups are shaped by real gigs, real studios, and a lifetime spent chasing tone. No hype. No shortcuts. Just pickups that respond, inspire, and hold up when it matters.

 LIFETIME WARRANTY
SHOP PICKUPS

wound for players. backed for life.

Why BTone?

  • BUILT BY A PLAYER, FOR PLAYERS

    Crafted by James “Buddy” Rogers — a working guitarist with 40 years of playing and 32 years of pickup winding. These pickups aren’t designed in theory — they’re shaped by real gigs, real studios, and a lifetime spent chasing tone.
  • PURE TONE. NO COMPROMISES.

    Carefully selected magnets, vintage-spec wire, and proven components. No hype. No shortcuts — just pickups that sound right, feel right, and respond the way serious players expect.
  • PICKUPS PLAYERS can TRUST

    Every BTone pickup is tested, trusted, and built for the stage. If it doesn’t meet James’ personal standards, it doesn’t leave the bench. These are pickups that earn their place in your guitar.
  • handmade in canada

    Each guitar and bass pickup is hand-wound using premium components and real-world standards. Built with consistency, care, and tone that holds up under real hands — not mass production.
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HEAR THE TONE — in real hands

BTone pickups aren’t voiced in theory — they’re shaped by real playing, real gigs, and real feedback.

These clips feature our guitar and bass pickups — no special sets, no studio tricks.

Listen to how they respond, cut, and feel in the hands of working players.

BUILT TO LAST. BACKED FOR LIFE.

Built for real playing — on stage, in the studio, and for the long haul.

lifetime warranty
James Buddy Rogers, Russell Jackson, BB King
BTone Pickup Winder

Our Mission

BTone exists to keep real tone alive — honest gear for players who care about sound, not hype. It wasn’t born in a boardroom or backed by big money. It came from years on the road: chasing feel, breaking strings, tweaking gear between sets, and learning what actually matters when you’re plugged in. These pickups aren’t built to impress on spec sheets — they’re built to respond in your hands, whether you’re holding back or going full tilt.

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Tone insights, pickup updates, and real-world gear knowledge — straight from the shop.

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