FREE SHIPPING OVER $199. NO DUTIES OR TARIFFS FOR USA OR CANADA ORDERS
USD 0.00
Cart

No products in the cart.

FREE SHIPPING OVER $199.

NO DUTIES OR TARIFFS FOR USA OR CANADA ORDERS

Tone isn't found,

IT'S WOUND.

Built by award-winning guitarist James Buddy Rogers after more than 40 years of chasing tone and over 30 years of hand-winding pickups.

 FIND YOUR PICKUP
WHY BTONE?

40 YEARS PLAYING. 30+ YEARS WINDING.

Why BTone?

  • BUILT by a working Guitar Player

    Crafted by award-winning guitarist James Buddy Rogers after more than 40 years of playing and over 30 years of hand-winding pickups. Every BTone pickup is shaped by real stages, real studios, and decades spent chasing better guitar tone.
  • dESIGNED AROUND FEEL

    Great pickups don't just change your sound—they change how your guitar responds. BTone pickups are voiced for touch, dynamics, and the connection between you and your instrument.
  • haNDCRAFTED ONE AT A TIME

    Every pickup is hand-wound, assembled, tested, and inspected in Maple Ridge, BC. Nothing leaves my workshop until it meets the same standards I'd expect in my own guitar.
  • hELPING YOU FIND YOUR TONE

    There isn't one pickup that's right for everyone. I'll help you choose the pickup that fits your guitar, your playing style, and the tone you're chasing.
Find your pickup
Why BTone?

HEAR btone in real hands

Real players. Real gigs. Real BTone pickups.

find your pickup

Handcrafted pickups for Strat, Tele, Humbuckers, P90s and Bass.

HANDCRAFTED. BUILT TO LAST.

Built for the stage, the studio, and years of playing.

lifetime warranty
James Buddy Rogers, Russell Jackson, BB King
BTone Pickup Winder

WHY I BUILT BTONE

BTone wasn't created in a boardroom or backed by investors. It started after decades of playing clubs, festivals, recording studios, and chasing the kind of guitar tone I could hear in my head but couldn't always find.

After years of experimenting with pickups, magnets, winding patterns, and countless hours on stage, I realized the best pickups aren't the ones with the biggest numbers on a spec sheet—they're the ones that make you want to keep playing.

Today, every BTone pickup is still hand-built one at a time in Maple Ridge, BC, with the same goal that started it all: helping guitar players spend less time fighting their gear and more time enjoying their instrument.

STAY CONNECTED

Get new demos, tone tips, product releases, and pickup insights from the shop.